Rouge d'Armani
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Rouge d'Armani

For the 1st time, full lasting color, high precision contours and exceptional comfort in one.
An ideal performance never reached before.

Color-Fil™ technology
Giorgio Armani pioneers a breakthrough cosmetic color technology which owes its highly innovative formula architecture to a unique agent - Color bond. Color bond, the result of 7 years of research and 20 patents, offers exceptional qualities of comfort, luminosity and color intensity.

Color bond: a revolutionary polymer architecture
The Color bond is an unprecedented high tech polymer with the exceptional property of weaving highly selected ingredients in a supple 3D matrix that adheres durably to lips.
1. Its made to measure architecture, made of 2 “parts”, is able to reunite two - up until now - contrasting properties: hold and comfort.
• Part 1: assures high resistance and cohesion of the formula ingredients in a unique color weave.
• Part 2: brings adherence and flexibility of the formula on the lips.
2. Its smooth surface optimises light reflexion, revealing a new color vibrancy.

Essential ingredients to achieve a perfect formula
• Exclusive emollients and micronized waxes that slip onto lips for a smooth, melting, comfortable application.
• Spherical micro-pigments that fuse with the Color bond agent for rich, vibrant color.
• Two lightweight oils, one in perfect affinity with the lips for comfort, the other for a smooth and satin finish.

Giorgio Armani creates the dream lipstick
• 6 hours of comfort with continuous hydration*
• U p to 8 hours of uniform color leaving impeccable outlines without fading and feathering*
*Instrumental test


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